To use this page, hit CTRL+F, and type in your industry. Use the industry-specific reason in your pitch.
Note that industries are now listed in the order of popularity, or most likely to buy. Use this list to smartly prospect the office you’re working.
Home Inspection
And by law, I think just about everyone is going to need their home inspected, if they’re gonna get a loan. And even if they’re not, who’s gonna make that kind of investment without knowing what they’re getting into? So yes, everyone is gonna need your services.
Mortgage – Lending** Must have Management Approval to Call
And real estate and lending go hand in hand, as you know. Everyone goes through a lender. We don’t see people buying homes with briefcases full of cash too often. So everyone is gonna need your services.
Insurance
And I guess it’s pretty obvious that just about everyone is going to need you for at least homeowner’s insurance, as they’re buying homes. And, if you do auto or any other kind of insurance, you’re in a great position to give them complete coverage. Remember, a lot of these buyers don’t know anyone locally, and this kind of exposure is gonna help them find you first. So this is gonna get you some good business.
General Contractor / Remodeler
And a lot of these people are going to need you. Either the realtor would recommend the seller remodel at least the bathrooms and the kitchen to get the most money they can for the property, or it may be a short-sale property where a lot of remodeling is needed. Also you’ve got new homeowners who just want to make it their own, open it up, make it their dream home. These are the types of customers we’d send to you. So this is definitely gonna get you some good business.
Plumbing
And a lot of these people are going to need you. Either the realtor would recommend some kitchen or bathroom upgrades to get top dollar out of the property, but there are also times where the inspection requires plumbing work done before the house can be sold or moved in to. So this is definitely gonna get you some good business.
Title/Escrow** Must have Management Approval to Call
And obviously just about everyone is going to need a your service during the transaction. I don’t think anyone can actually make a real estate transaction without your service.
HVAC – Heating & Cooling
And a lot of these people are going to need you. Either the realtor would recommend upgrading the whole system to get the most money they can out of the property, but sometimes, especially in some bank-owned or vacant homes, the heating and cooling aren’t even functioning, and it’s gonna need a new system before anybody can even move in. So this is definitely gonna get you some good business.
Septic
And a lot of these people are going to need you. In a lot of cases, getting the septic treated or serviced is a condition of selling the home before they can close. So this is definitely gonna get you some good business.
Moving
And a lot of these people are going to need you right away. because many of them are older people who aren’t really in a position to be moving their own stuff, and a lot of them are also pretty wealthy people, or families with small kids who just can’t move themselves. So this is definitely gonna get you some good business.
Flooring / Hardwood / Tile / Carpet
And a lot of these people are going to need you right away. Either the realtor would recommend the seller lay down new flooring to get top dollar out of the property, or it’s sometimes a bank-owned or vacant property where the floors were often in very bad repair. And lots of times, the new buyer just wants to make their house into their home. These are the types of customers we’d send you. So this is definitely gonna get you some good business.
Roofing
And a lot of these people are going to need you right away, either for a roofing certification, if those are required where you are, or simple roof repairs, all the way to new roofs. And often the inspection would result in needing you too. Roofers are really in demand a lot during real estate transactions. So this is definitely gonna get you some good business.
Storage
And a lot of these people are going to need you right away, because in this economy many people are moving into smaller homes and want to hang on to their stuff, but simply don’t have room to put it anywhere. So this is definitely gonna get you some good business.
CPA – Bookkeeper – Tax Preparer
And a lot of these people are going to need you, either because they were first-time homebuyers who found themselves in a completely different tax situation then they’d ever been in before, or because they were very high net worth individuals or business owners who do their taxes quarterly and like to have good local help for that. So this is definitely gonna get you some good business.
Real Estate Attorney
And a lot of these people are going to need you, either because it was a short sale transaction, or a multiple party transaction. There are lots of situations where people need their interests protected and your service is called for. So this is definitely gonna get you some good business.
Electricians
And a lot of these people are going to need you. Either the realtor would recommend new dimmer switches, rocker panels, and can lights throughout to bring the resale value up, or sometimes the inspection would require rewiring or sometimes a new panel before anyone can even move in. So this is definitely gonna get you some good business.
Financial Planner / Financial Advisor
And a lot of these clients would request your service, a good portion of them are high to very high net worth individuals who want good, local, face-to-face advice for their investment needs. So this is definitely gonna get you some good business.
Carpet Care
And I’m sure you know, it’s real estate – so a lot of these people are going to need you. Either the realtor would order the carpets cleaned throughout prior to even showing the property, or it was a short-sale property where the new owner, if they didn’t lay down new carpet, would have the carpets cleaned prior to renting it out. So this is definitely gonna get you some good business.
House Cleaner
And a lot of these people are going to need you. Many times, there would be a deep clean ordered by the realtor before they would even show the property. Also, many of these buyers are pretty well off, and many are also elderly, so they are requesting regular house cleaning services more and more. So this is definitely gonna get you some good business.
Pest Control
And a lot of these people are going to need you, sometimes it’s a vacant home that would need pest control work done before anyone can even move in, and sometimes the inspector would find a problem where you would be needed. So this is definitely gonna get you some good business.
Landscape / Lawn Care
And a lot of these people are going to need you. Either the realtor would recommend that the seller would do some landscaping and lawn cleanup to get top dollar out of the property, or it’s sometimes a short-sale property where the lot was often in very bad repair. Lots of times, the new buyer just wants to make it their own, and put in a yard they like. So this is definitely gonna get you some good business.
Painter
And a lot of these people are going to need you. Either the realtor would recommend the seller do at least exterior painting get top dollar out of the property, or sometimes it’s a short-sale property where the whole house needs help. Lots of times, the new buyer just wants to make it their own. So this is definitely gonna get you some good business.
Blinds / Window Treatments
And a lot of these people are going to need you right away – nobody likes to be on display for the whole neighborhood, and of course, usually these homes come without drapes, blinds, or curtains, and people want to have their privacy in their new home right away. So this is definitely gonna get you some good business.
Home Warranty
And I don’t know the laws in every state, but know in some areas either homeowner’s policies, or maybe it’s lenders, require the purchase of a home warranty, so therefore most of the homes sold get one at some point. So this is definitely gonna get you some good business.
Security / Alarm Companies
And a lot of these people are going to need you. It’s not just the higher-end clients you’re probably used to, but today, people value security more than just about anything else, and the Realtors are telling us this is a big need. So this is definitely gonna get you some good business.
Property Maintenance / Management
And a lot of these people are going to need you. These would be investors who are buying properties for AirBNBs or to rent out, also the Realtors are saying that many of these homes sold are second homes, or vacation homes. So this is definitely gonna get you some good business.
Restoration Contractor
And a lot of these people are going to need you, because many of these homes are a short-sale properties or foreclosures where significant gutting and remodeling would be needed. So this is definitely gonna get you some good business.
Locksmith
And a lot of these people are going to need you, because for many of these folks, even if the home has already been re-keyed, it’s a trust issue – people really want to make sure that they’re the only ones with access to their new home. So this is definitely gonna get you some good business.
Pool Care
And a lot of these people are going to need you, since this is higher-end real estate, have pools or hot tubs, and many of those would need you, since many of these buyers are wealthier or older people who don’t like to do their own work. So this is definitely gonna get you some good business.
Home Stager
And a lot of these people are going to need you, as more and more people are realizing that staging a home properly can really help get a lot more money for their home. In many cases, the Realtor will recommend it. So this is definitely gonna get you some good business.
Interior Designer / Decorator
And a lot of these people are going to need you, a good portion of them are high to very high net worth individuals who want the best, and want their new home suited specifically to them. So this is definitely gonna get you some good business.
Roof Repair
And a lot of these people are going to need you, people want to save as much money as they can when it comes to a leaky roof and it makes sense to contact you guys before contacting a roofer. So this is definitely gonna get you some good business.
Appliance Sales
And a lot of these people are going to need you – one of the first things people look to update in a home is the appliances. And buyers really appreciate the Energy Star rebates and tax breaks on new appliances, too. So this is definitely gonna get you some good business.
Mold Inspector
And a lot of these people are going to need you – mold is hard to avoid and it’s the kind of problem that people want to deal with before a property is sold. So this is definitely gonna get you some good business.
Siding Contractor
And a lot of these people are going to need you – curb appeal is a huge concern now among homebuyers, as you know. Lots of times, people do the siding before they’ll even list the property. And of course, people buy properties to fix up too. So this is definitely gonna get you some good business.
Refinishing Contractor
And a lot of these people are going to need you – it costs so much less to refinish than to remodel a kitchen or a bathroom and it can really add a lot of value. Lots of times, people will want you before they’ll even list the property. And of course, people buy properties to fix up, and they have a budget they have to stick to. So this is definitely gonna get you some good business.
Fence & Deck Contractor
And a lot of these people are going to need you – good fences make good neighbors, and that’s often one of the first things people do when they buy a new property. And of course, fences and decks add a lot of value to the property too. So this is definitely gonna get you some good business.
Chimney Sweep
And a lot of these people are going to need you – getting the fireplace in good shape is one of the first things people like to do when they get a new property. The fireplace really makes a house feel like a home. So this is definitely gonna get you some good business.
Furniture Store
And a lot of these people are going to need you – and they’re gonna need you right away. A new empty house is going to need some new furniture! And when people buy a home, it’s one of the times when people buy new furniture the most. So this is definitely gonna get you some good business.
Leak Detector
And a lot of these people are going to need you – leaks just happen over time in older homes. It’s hard to avoid, and it’s the kind of problem that people want to deal with before a property is sold. So this is definitely gonna get you some good business.
Cabinet / Countertop Contractor
And a lot of these people are going to need you – kitchens and bathrooms are the #1 concern among homebuyers, as you know. Lots of times, people do the cabinets and counters before they’ll even list the property. And of course, people buy properties to fix up too. So this is definitely gonna get you some good business.
Excavator / Excavating Contractor
And a lot of these people are going to need you – you’re one of the first steps in getting any major construction project done, and there are always a lot of General Contractors and other builders that are a part of this. These are good people to meet. It’s always good to know as many people as possible, you’ll never know when you guys might need each other. So this is definitely gonna get you some good business.
Window & Door Contractor
And a lot of these people are going to need you – next to kitchens and bathrooms, you’re one of the first steps in getting any remodeling project done. Lots of times, people do the windows and doors before they’ll even list the property. And of course, people buy properties to fix up too. So this is definitely gonna get you some good business.
Dentists
And a lot of these people are going to need you – people move in to town and they don’t know anybody and they’re gonna have to find a dentist within the first six months for their checkup at least. You guys should be the dentist they find! This is definitely gonna get you some good business.
Concrete Contractor
And a lot of these people are going to need you – you’re one of the first steps in getting any major construction project done, and there are always a lot of General Contractors and other builders that are a part of this. These are good people to meet. It’s always good to know as many people as possible, you’ll never know when you guys might need each other. So this is definitely gonna get you some good business.
Garage & Overhead Door
And a lot of these people are going to need you – your service is a very important step in getting any remodeling project done. Lots of times, people redo the garage before they’ll even list the property. And of course, people buy properties to fix up too. So this is definitely gonna get you some good business.
Solar Contractor
And a lot of these people are going to need you -the technology is moving very fast, as you know, and you’re one of the first things people think about now when getting any remodeling project done. Lots of times, people want to update their existing systems, many of the ones out there are getting older and they could really benefit by upgrading. So this is definitely gonna get you some good business.
Junk Removal / Trash Hauler
And a lot of these people are going to need you – a large percentage of the homes sold are foreclosures, and and the new owner will want to get the junk out before any renovation. And when listing a home, the Realtor will want any backyard or storage shed junk removed before they’ll even consider showing it. So this is definitely gonna get you some good business.
Day Care / Preschool
And a lot of these people are going to need you, and need you right away. The realtors are telling us that a lot of their buyers have school-age kids, and many of those kids are preschool or elementary school age. That’s right at the age where you are needed. So this is definitely gonna get you some good students.
Home Theater
And a lot of these people are going to need you – one of the first things people want to set up in their new house to feel at home is their TV, and people are a lot more likely to set up a home theater system when they first move in to a place. And also, a lot of these buyers are very well off, so they have the budget, the money, and the need for what you do. So this is definitely gonna get you some good business.
Appliance Repair/Service
And a lot of these people are going to need you – in this economy, even if people have money to spend, they’re interested in doing more with less – and if they’re renting the property out, which many of them are – they’ll need someone to call when the time comes. Also, a lot of these are foreclosures, and often they’ll need the appliances fixed before anyone can even move in. So this is definitely gonna get you some good business.
Weatherization/Insulation
And a lot of these people are going to need you – energy efficiency is a huge concern now among new homebuyers, as you know. Lots of times, the Realtor tells the the buyer to weatherize the house prior to listing it. So this is definitely gonna get you some good business.
Wills, Trusts, Estate Planning, Probate Attorney
And a lot of these people are going to need you, just because of the demographics – many are elderly individuals, who in most cases are having family members sell the property and are moving them into retirement, and are needing to set up family trusts and estate planning to manage the family’s assets. So this is definitely gonna get you some business.
Bank / Credit Union
And just about everyone is going to need to open an account locally, and many want investment advice along with that, since quite a few of these folks are higher net worth individuals. So this is definitely gonna get you some good business.
TV/Cable/Satellite/Internet
And just about everybody’s going to need you. Nobody moves into their new home without hooking up TV & Internet, and these people moving in always want to set that up right away so their house feels like home. So this is definitely gonna get you some good customers.
Country Club / Golf Course
And a lot of these people are going to need you, and since coupons appeal to a higher-end demographic, this is a great new way to get them to come in, play a few rounds, and get new members. So this is definitely gonna get you some good members.
Gym / Fitness Facility
And a lot of these people are going to need you. When people buy a home, it’s a big life step, and it’s no secret that people tend to make healthy, positive changes – like joining a gym – as they settle into their new community. So this is definitely gonna get you some good members.
Dog Day Care / Pet Boarding
And a lot of these people are going to need you on an ongoing basis, but many more than that would need you right away. The realtors are telling us that during the move-in, of course all the doors are open, and dogs tend to get scared, they’re not used to the new area yet, and they often run off while everything is being moved in and out. So this is definitely gonna get you some good business.
Summer Camps
And a lot of these people are going to need you. The realtors are telling us that more than half their buyers have school-age kids, and people buying homes in this economy have some money to spend, and want to do all they can for their kids and their families. So this is definitely gonna get you some good campers.
Restaurant / Brewpub
And these homebuyers eat out, on average, ten to twelve times a month, and often a lot more for business lunches. Getting them into your restaurant, while they’re new in town, is a great way to make them regulars.
Amusement Parks / Zoos / Roller Skating / Bowling / Family Fun
And a lot of these people are going to need you… more than half of these homebuyers have school-age kids, and since they’re new to the area, it’s a great way to reach out to them! I’m sure you guys already offer some customers some kind of incentive to come out, have fun and spend some money. It’s easy for us to recreate that, and get people new to town in the habit of coming to you guys for their family entertainment. So this is definitely gonna get you some good traffic.